BrandDemand is a strategic philosophy that emphasizes it is important to remember that understanding the audience's insights and the buyer's business, personal, and social goals can help to leverage messages that create action. By understanding the needs and wants of the target audience, brands can tailor their messaging and marketing efforts to effectively reach and persuade potential buyers. Additionally, by understanding the buyer's business, personal, and social goals, brands can position their products or services in a way that aligns with these goals, making them more attractive to potential customers.
INSIGHTS
Audience
Category
Product
UNDERSTANDING
Business
Personal
Social
ACTION
Education
Information
Confirmation
To serve your buyers’ needs at every stage of the buyer journey, you need the right mix of brand & demand.
Your brand creates the foundation of credibility and trust that enables demand and gives customers a reason to feel comfortable engaging with you.
Demand generation leverages the credibility and trust provided by your brand to deliver information needed by the buyer at each stage of their purchase journey, moving them closer to transaction.
The classic model of the considered buyer journey takes us from awareness to loyalty. But the journey isn’t just about moving users from step-to-step. The key goal is to connect your solutions to your prospects’ challenge in a way that is both compelling and believable.
Once you have done that, you must differentiate your solution offering and then confirm the decision to use your offering. To do this requires you to align your messages with the audiences’ expectations and mindset in their personal buyer journey:
Who are the BrandAction Partners?
Five founding partners representing expertise in branding, demand generation, creative strategy, digital marketing and client relationship management. All with solid B2B and B2C marketing experience across multiple vertical markets with deep combined experience in B2B marketing
Chief Operations Officer, Partner
Chief Demand/Digital Strategist, Partner
Creative Director, Partner
Chief Creative Strategist, Partner
Chief Brand Strategist, Partner
