So when does the brand part end and the demand part begin?

Exactly!

Traditional marketers tend to silo branding and demand generation, often focusing heavily on demand tactics to convert prospects ready to buy now.

But what about that large percentage of buyers not yet ready to buy but in the market looking?

Here’s why BrandDemand
Marketing works

Capabilities built for the way buyers buy

BrandDemand strategic planning

Using our proven, comprehensive GAMEPLAN framework, we partner with your team to first gain understanding of your business goals, competitive landscape and customer pain points. We work together with your Marketing, Sales and Customer Service disciplines to ensure alignment for goal setting, measurement and plan development. Then we craft a customized BrandDemand Marketing and promotional plan. Our competencies include:

Brand

Stakeholder and VOC research
Competitive brand analysis
Buyer persona development
Brand identity strategy
Brand positioning and messaging
Brand architecture strategy

Demand

Content audit and gap analysis
Buyer journey mapping
Demand generation strategy and planning
Martech strategy and planning
Content/message mapping
Creative strategy and planning

Learn more about our
GAMEPLAN framework

BrandDemand activation

BrandDemand activation occurs as an output of BrandDemand strategic planning goals. We develop and align customized, balanced brand and demand activities based on the alignment of business goals with buyer insights, their purchase and use criteria, where they are in the purchase process and their varying information needs throughout their journey. Our competencies include:

Brand

Brand identity development
Brand message development
Brand storytelling
Brand employee engagement

Demand

Creative concepting and execution
Content development
Buyer journey automation
Program measurement and optimization

Accelerating their customers’ path to purchase

Here are some clients we’ve partnered with to deliver the benefits of BrandDemand Marketing success.

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