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Capabilities built for the way buyers buy

BrandDemand strategic planning

Using our proven, comprehensive GAMEPLAN framework, we partner with your team to first gain understanding of your business goals, competitive landscape and customer pain points. We work together with your Marketing, Sales and Customer Service disciplines to ensure alignment for goal setting, measurement and plan development. Then we craft a customized BrandDemand Marketing and promotional plan. Our competencies include:

Brand

Stakeholder and VOC research
Competitive brand analysis
Buyer persona development
Brand identity strategy
Brand positioning and messaging
Brand architecture strategy

Demand

Content audit and gap analysis
Buyer journey mapping
Demand generation strategy and planning
Martech strategy and planning
Content/message mapping
Creative strategy and planning

Learn more about our
GAMEPLAN framework

BrandDemand activation

BrandDemand activation occurs as an output of BrandDemand strategic planning goals. We develop and align customized, balanced brand and demand activities based on the alignment of business goals with buyer insights, their purchase and use criteria, where they are in the purchase process and their varying information needs throughout their journey. Our competencies include:

Brand

Brand identity development
Brand message development
Brand storytelling
Brand employee engagement

Demand

Creative concepting and execution
Content development
Buyer journey automation
Program measurement and optimization

Accelerating their customers’ path to purchase

Here are some clients we’ve partnered with to deliver the benefits of BrandDemand Marketing success.

Our recent thoughts

Promotion

How commercial roofing manufacturers can capitalize on 2025 industry trends

How commercial roofing manufacturers can capitalize on 2025 industry trends From awareness to sale: how to guide roofing materials buyers through the buying journey Commercial

2025 Global flavor trends: Why authenticity in marketing matters more than ever

2025 Global flavor trends: Why authenticity in marketing matters more than ever Flavor trends are shifting fast. Consumers expect clean-label ingredients, global inspiration, and wellness-driven

Accelerating BrandDemand: BrandAction Agency’s 2025 buyer journey infographic

Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the amount of content B2B buyers consume before they are “sales ready.”

So when does the brand part end and the demand part begin?