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So when does the brand part end and the demand part begin?

Exactly!

Traditional marketers tend to silo branding and demand generation, often focusing heavily on demand tactics to convert prospects ready to buy now.

But what about that large percentage of buyers not yet ready to buy but in the market looking?

Here’s why BrandDemand
Marketing works

Capabilities built for the way buyers buy

Using our proven, comprehensive GAMEPLAN framework, we partner with your team to first gain understanding of your business goals, competitive landscape and customer pain points. We work together with your Marketing, Sales and Customer Service disciplines to ensure alignment for goal setting, measurement and plan development. Then we craft a customized BrandDemand Marketing and promotional plan. Our competencies include:
Brand
  • Stakeholder and VOC research
  • Competitive brand analysis
  • Buyer persona development
  • Brand identity strategy
  • Brand positioning and messaging
  • Brand architecture strategy
Demand
  • Content audit and gap analysis
  • Buyer journey mapping
  • Demand generation strategy and planning
  • Martech strategy and planning
  • Content/message mapping
  • Creative strategy and planning
Learn more about our
GAMEPLAN framework

BrandDemand activation occurs as an output of BrandDemand strategic planning goals. We develop and align customized, balanced brand and demand activities based on the alignment of business goals with buyer insights, their purchase and use criteria, where they are in the purchase process and their varying information needs throughout their journey. Our competencies include:

Brand

  • Brand identity development
  • Brand message development
  • Brand storytelling
  • Brand employee engagement

Demand

  • Creative concepting and execution
  • Content development
  • Buyer journey automation
  • Program measurement and optimization

Accelerating their customers’ path to purchase

Here are some clients we’ve partnered with to deliver the benefits of BrandDemand Marketing success.

Our recent thoughts

See more of our
recent thoughts

Partner with us

Julia Parisot
VP Growth

julia.parisot@brandactionagency.com
312-985-7247

Get a free marketing analysis


    Follow our thoughts


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      All Rights Reserved

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      312-584-9037

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      Partner with us

      Julia Parisot
      VP Growth

      julia.parisot@brandactionagency.com
      312-584-9037

      Get a free market analysis


        Follow our thoughts


          © 2024 BrandAction Agency, Inc.

          Privacy notice

          All Rights Reserved