Using our proven, comprehensive
GAMEPLAN framework, we partner with your team to first gain understanding of your business goals, competitive landscape and customer pain points. We work together with your Marketing, Sales and Customer Service disciplines to ensure alignment for goal setting, measurement and plan development. Then we craft a customized
BrandDemand Marketing and promotional plan. Our competencies include:
Brand
- Stakeholder and VOC research
- Competitive brand analysis
- Buyer persona development
- Brand identity strategy
- Brand positioning and messaging
- Brand architecture strategy
Demand
- Content audit and gap analysis
- Buyer journey mapping
- Demand generation strategy and planning
- Martech strategy and planning
- Content/message mapping
- Creative strategy and planning
Learn more about our GAMEPLAN framework