2022 - BrandAction Agency

How to use Google Analytics to track emails

How to use Google Analytics to track emails Email tracking is a useful tool for businesses and organizations to understand how marketing emails are being received and interacted with by…

20 December

Accelerating branddemand: Finding the balance between trust and action.

I have a lousy neighbor. There, I said it. I live in the suburbs of Chicago and one of my neighbors, let’s call him Jim, is a lousy neighbor. Why,…

30 November

Reaching your B2B KPIs without getting lost

Reaching your B2B KPIs without getting lost With many of us hitting the road for holiday road trips, we’re reminded of those eternal truths passed down by word and deed…

25 October

Understanding your brand from the inside out

With consumers now expecting more from brands in everything from stances on social justice initiatives to customer service, data privacy and more, it’s no wonder that 85% of business buyers…

01 September

Three questions to ask when creating C-suite content

Gaining the attention of executives can be notoriously difficult. And even if you’ve succeeded in getting your content in front of this prized audience, you have just a narrow window…

04 June

Conversion challenges: cracking email click-through rates

Congratulations! Your emails, equipped with pithy, punchy, expertly written subject lines, are sparking interest and getting opened anywhere from 22% to 30% of the time (depending on your industry). Now,…

24 May

How holistic campaigns steer the new buyer journey

Much has changed about the B2B process in recent years as consumer attitudes, new technologies and global events consistently keep marketers guessing.

18 March

Generating digital demand for the modern buyer journey: a B2B marketer’s guide

The lofty goal of raising the profile of marketing in our organizations requires that modern B2B marketers set very high bars — for themselves and their departments.

24 January