Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…
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The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
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Measuring success in Branddemand: Part one — defining goals and collecting data In a constantly changing marketing environment with an increasing number of touchpoints and channels to navigate, marketers must…
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