Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the amount of content B2B buyers consume before they are “sales ready.”
B2B buying has never been more complex—or more critical to get right. With an average of 11 decision-makers in every buying group and 17 interactions per vendor, staying top-of-mind throughout the journey is a growing challenge. Even more daunting? At any given time, 95% of your potential buyers aren’t actively in-market. And when they are, the path to purchase stretches over 11.5 months from initial research to final decision.
That’s why meeting buyers on their terms is no longer optional—it’s essential. Today’s B2B buyers are already 70% through their journey (roughly 8.1 months in) before they even think about talking to sales. If you’re not visible, valuable, and relevant during that silent stretch of research and consideration, you risk being left off the shortlist altogether.
The implications are clear. Marketing, and particularly content marketing, must take up most of the opportunity to communicate with your buyers during their purchase journey. It is incumbent on any B2B marketer to ensure that they are providing the right information at the exact moment it’s needed.
The simple fact is that B2B buyers now almost completely own the sales journey. And if you want to drive sales-ready leads and inform their decision-making process efficiently and consistently, you’ll need to know when, where and how to reach them.
Your brand needs to be indispensable to the modern B2B buyer. Our 2025 buyer journey infographic pairs BrandAction Agency’s deep expertise with the latest market insights to illustrate the point at which the new buyer journey, your brand and a sound demand generation strategy coincide.
Demand more.
Ready to kick it up a notch? View our infographic now to see how the BrandDemandSM experts at BrandAction Agency can help you realize faster marketing ROI.
