We helped AgroFresh create a common umbrella solution—“Smarter Freshness”—to organize their diverse collection of branded solutions and product sub-brands and developed a new tagline—Advancing the future of freshness—to clearly position AgroFresh as a true industry leader.
We also worked with key stakeholders to clarify the underlying strengths of the AgroFresh brand—their deep intellectual capital, a diversely talented team, a high-touch service model and passion for tackling the world’s important food waste challenges—and distilled these elements into an updated brand identity system and refreshed messaging elements.
We brought this new human-centered, science-based brand to life through a full-scale relaunch campaign that included a visual and UX overhaul of their corporate website, a new overview video, a customizable corporate overview presentation, templates for sales materials, and much more.