Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…
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The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
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Measuring success in Branddemand: Part one — defining goals and collecting data In a constantly changing marketing environment with an increasing number of touchpoints and channels to navigate, marketers must…
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The top five digital marketing trends for B2B marketing in 2023 In today's fast-paced and highly competitive business environment, it's important to stay up to date with the latest trends…
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How to use social media for demand generation In recent years, social media has exploded in popularity, becoming an integral part of many businesses' marketing efforts. According to a survey…
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The parable of Socrates and the smartphone Socrates and Plato had been friends for many years, but it was a chance encounter at the agora that brought them together on…
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While branding and demand generation may seem like separate marketing activities, they work together to support the customer purchase journey in powerful ways.
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The importance of personalization in demand generation If you're in the world of marketing, you're likely well aware of the importance of demand generation (and if you’re not, we invite…
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The role of content marketing in demand generation In today's digital landscape, demand generation is more important than ever for businesses looking to attract and retain customers. But before we…
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The future of demand generation: predictions and trends for 2023 If you're in the world of marketing, you're likely well aware of the importance of demand generation. Simply put, demand…
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