The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
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While branding and demand generation may seem like separate marketing activities, they work together to support the customer purchase journey in powerful ways.
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Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…
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I have a lousy neighbor. There, I said it. I live in the suburbs of Chicago and one of my neighbors, let’s call him Jim, is a lousy neighbor. Why,…
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Reaching your B2B KPIs without getting lost With many of us hitting the road for holiday road trips, we’re reminded of those eternal truths passed down by word and deed…
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With consumers now expecting more from brands in everything from stances on social justice initiatives to customer service, data privacy and more, it’s no wonder that 85% of business buyers…
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Much has changed about the B2B process in recent years as consumer attitudes, new technologies and global events consistently keep marketers guessing.
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