Congratulations! Your emails, equipped with pithy, punchy, expertly written subject lines, are sparking interest and getting opened anywhere from 22% to 30% of the time (depending on your industry). Now,…
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Much has changed about the B2B process in recent years as consumer attitudes, new technologies and global events consistently keep marketers guessing.
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The lofty goal of raising the profile of marketing in our organizations requires that modern B2B marketers set very high bars — for themselves and their departments.
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