Taking the Long View with a BrandDemand Approach
Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
Read MoreTaking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
Read MoreMeasuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…
Read MoreThe ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
Read MoreMeasuring success in Branddemand: Part one — defining goals and collecting data In a constantly changing marketing environment with an increasing number of touchpoints and channels to navigate, marketers must…
Read MoreThe top five digital marketing trends for B2B marketing in 2023 In today's fast-paced and highly competitive business environment, it's important to stay up to date with the latest trends…
Read MoreHow to use social media for demand generation In recent years, social media has exploded in popularity, becoming an integral part of many businesses' marketing efforts. According to a survey…
Read MoreThe parable of Socrates and the smartphone Socrates and Plato had been friends for many years, but it was a chance encounter at the agora that brought them together on…
Read MoreWhile branding and demand generation may seem like separate marketing activities, they work together to support the customer purchase journey in powerful ways.
Read MoreGone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…
Read MoreThe importance of personalization in demand generation If you're in the world of marketing, you're likely well aware of the importance of demand generation (and if you’re not, we invite…
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