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BrandAction Agency
1 E Erie St Suite 525-2297
Chicago, IL 60611

Accelerating branddemand: Finding the balance between trust and action.

I have a lousy neighbor. There, I said it. I live in the suburbs of Chicago and one of my neighbors, let’s call him Jim, is a lousy neighbor. Why,…

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Reaching your B2B KPIs without getting lost

Reaching your B2B KPIs without getting lost With many of us hitting the road for holiday road trips, we’re reminded of those eternal truths passed down by word and deed…

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Accelerating branddemand: BrandAction Agency’s 2023 buyer journey infographic

Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…

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Mapping content to the new buyer journey

The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.

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Three questions to ask when creating C-suite content

Gaining the attention of executives can be notoriously difficult. And even if you’ve succeeded in getting your content in front of this prized audience, you have just a narrow window…

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Conversion challenges: cracking email click-through rates

Congratulations! Your emails, equipped with pithy, punchy, expertly written subject lines, are sparking interest and getting opened anywhere from 22% to 30% of the time (depending on your industry). Now,…

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How holistic campaigns steer the new buyer journey

Much has changed about the B2B process in recent years as consumer attitudes, new technologies and global events consistently keep marketers guessing.

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Generating digital demand for the modern buyer journey: a B2B marketer’s guide

The lofty goal of raising the profile of marketing in our organizations requires that modern B2B marketers set very high bars — for themselves and their departments.

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