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Measuring success in Branddemand: Part two — benchmarking and optimization

Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…

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Mapping content to the new buyer journey

The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.

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Measuring success in Branddemand: Part one — defining goals and collecting data

Measuring success in Branddemand: Part one — defining goals and collecting data In a constantly changing marketing environment with an increasing number of touchpoints and channels to navigate, marketers must…

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Top five digital marketing trends for B2B marketing in 2023

The top five digital marketing trends for B2B marketing in 2023 In today's fast-paced and highly competitive business environment, it's important to stay up to date with the latest trends…

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How to use social media for demand generation

How to use social media for demand generation In recent years, social media has exploded in popularity, becoming an integral part of many businesses' marketing efforts. According to a survey…

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The parable of Socrates and the smartphone

The parable of Socrates and the smartphone Socrates and Plato had been friends for many years, but it was a chance encounter at the agora that brought them together on…

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How branding and demand generation marketing drive the considered purchase journey

While branding and demand generation may seem like separate marketing activities, they work together to support the customer purchase journey in powerful ways.

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Accelerating branddemand: BrandAction Agency’s 2023 buyer journey infographic

Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…

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The importance of personalization in demand generation

The importance of personalization in demand generation If you're in the world of marketing, you're likely well aware of the importance of demand generation (and if you’re not, we invite…

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The role of content marketing in demand generation

The role of content marketing in demand generation In today's digital landscape, demand generation is more important than ever for businesses looking to attract and retain customers. But before we…

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