BrandDemand isn’t just for B2B: Rethinking growth strategy for low-consideration buyers You don't need to be selling a six-figure software deal to feel the pressure of a skeptical buyer. Increasingly,…
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Are backlinks dead? Rethinking authority in the AI search era. A few of us recently attended a Marketing Profs webinar on AI Search, and it got us thinking … remember…
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Leveraging NIL in college football for B2B marketing success: A BrandDemand approach What’s in a name? With the NCAA’s 2021 decision to permit athletes to monetize Name, Image and Likeness…
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Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
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