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Leveraging NIL in college football for B2B marketing success: A BrandDemand approach

Leveraging NIL in college football for B2B marketing success: A BrandDemand approach

Leveraging NIL in college football for B2B marketing success: A BrandDemand approach What’s in a name? With the NCAA’s 2021 decision to permit athletes to monetize Name, Image and Likeness…

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Taking the Long View with a BrandDemand Approach

Taking the Long View with a BrandDemand Approach

Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…

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