BrandDemand isn’t just for B2B: Rethinking growth strategy for low-consideration buyers You don't need to be selling a six-figure software deal to feel the pressure of a skeptical buyer. Increasingly,…
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Are backlinks dead? Rethinking authority in the AI search era. A few of us recently attended a Marketing Profs webinar on AI Search, and it got us thinking … remember…
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The new SEO reality: Adapt to AI or get left behind You’ve probably noticed how Google now gives you an instant answer right at the top when you search for…
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Ten tips for success as a digital marketer Digital marketing is an inescapable aspect of running a competitive business — but with so many different tactics and strategies available, it’s…
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Leveraging NIL in college football for B2B marketing success: A BrandDemand approach What’s in a name? With the NCAA’s 2021 decision to permit athletes to monetize Name, Image and Likeness…
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Ten Tips for Building a Successful Marketing Automation Nurture Program If you're looking to build a killer marketing automation nurture program, you're in the right place. In today's digital world,…
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Tips to maximize marketing email deliverability If a tree falls in the forest but no one hears it, did it ever make a sound? And if a marketing email is…
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Demystifying "prompt engineering”: the simplicity of usability in AI In recent years, the technological landscape has witnessed a seismic shift, with generative artificial intelligence (AI) emerging as a groundbreaking force.…
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Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
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The lofty goal of raising the profile of marketing in our organizations requires that modern B2B marketers set very high bars — for themselves and their departments.
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