Taking the Long View with a BrandDemand Approach
Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
Read More
Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
Read More
Demystifying "prompt engineering”: the simplicity of usability in AI In recent years, the technological landscape has witnessed a seismic shift, with generative artificial intelligence (AI) emerging as a groundbreaking force.…
Read More
The lofty goal of raising the profile of marketing in our organizations requires that modern B2B marketers set very high bars — for themselves and their departments.
Read More