Research with both business travelers and corporate travel managers revealed a perception versus reality situation; they were unaware of all the business amenities Choice had to offer.
We needed a campaign with compelling proof points to change perceptions and drive mid-week room bookings (when business travel tends to occur).
The solution? A fully-integrated lifecycle marketing initiative, supported through Pardot and Salesforce, designed to help Choice grow market share with existing customers and break through its image barriers with the larger business audience all at the same time.