BrandDemand isn’t just for B2B: Rethinking growth strategy for low-consideration buyers You don't need to be selling a six-figure software deal to feel the pressure of a skeptical buyer. Increasingly,…
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Are backlinks dead? Rethinking authority in the AI search era. A few of us recently attended a Marketing Profs webinar on AI Search, and it got us thinking … remember…
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Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the…
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Ten Tips for Building a Successful Marketing Automation Nurture Program If you're looking to build a killer marketing automation nurture program, you're in the right place. In today's digital world,…
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Tips to maximize marketing email deliverability If a tree falls in the forest but no one hears it, did it ever make a sound? And if a marketing email is…
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Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and…
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The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
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Taking the long view with a BrandDemand approach Imagine this: Only 5% of potential buyers are actively looking to make a purchase at any given moment. That leaves a whopping…
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Measuring success in Branddemand: Part one — defining goals and collecting data In a constantly changing marketing environment with an increasing number of touchpoints and channels to navigate, marketers must…
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The top five digital marketing trends for B2B marketing in 2023 In today's fast-paced and highly competitive business environment, it's important to stay up to date with the latest trends…
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