How MAHA will impact ingredient suppliers:Six marketing strategies to get ahead. The new health imperative Your customers are already getting the reformulation requests. Brand managers are fielding questions from retailers about sugar content, sodium levels,
BrandDemand isn’t just for B2B: Rethinking growth strategy for low-consideration buyers You don’t need to be selling a six-figure software deal to feel the pressure of a skeptical buyer. Increasingly, low-consideration purchases—think snacks, apps, household
AI is not your copywriter: Five things it still can’t do in B2B content creation. AI chatbots are everywhere. They’re like that one coworker who never takes lunch and always finishes tasks before you’ve even
Are backlinks dead? Rethinking authority in the AI search era. A few of us recently attended a Marketing Profs webinar on AI Search, and it got us thinking … remember when backlinks were the holy
How to market flavors and ingredients as a strategic partner in 2025 If you’re in the business of ingredients or flavors, you know things are changing fast. It’s not just about what goes into a
The new SEO reality: Adapt to AI or get left behind You’ve probably noticed how Google now gives you an instant answer right at the top when you search for a business topic. That’s the