I have a lousy neighbor. There, I said it. I live in the suburbs of Chicago and one of my neighbors, let’s call him Jim, is a lousy neighbor.
Why, you might ask, do I say that Jim is a lousy neighbor?
Reaching your B2B KPIs without getting lost With many of us hitting the road for holiday road trips, we’re reminded of those eternal truths passed down by word and deed over generations: If you
With consumers now expecting more from brands in everything from stances on social justice initiatives to customer service, data privacy and more, it’s no wonder that 85% of business buyers believe that the experience a company provides is as important as its product or service.
Gone are the days of quick sales, impulse buys and split-second decision-making. The considered purchase has become, well, more considered. The last 10 years have seen a steady growth in the amount of content B2B buyers consume before they are “sales ready.”
The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
Gaining the attention of executives can be notoriously difficult. And even if you’ve succeeded in getting your content in front of this prized audience, you have just a narrow window of opportunity to make a favorable impression.