Measuring success in Branddemand: Part two — benchmarking and optimization If you’ve been hard at work defining campaign goals, aligning them with your business, selecting your key performance indicators, and collecting and analyzing data, congratulations
The ability of consumers to research solutions online has created a buyer journey that’s increasingly self-led, and where interactions with sales representatives are fleeting if not avoided altogether.
Measuring success in Branddemand: Part one — defining goals and collecting data In a constantly changing marketing environment with an increasing number of touchpoints and channels to navigate, marketers must cut through the noise and
The top five digital marketing trends for B2B marketing in 2023 In today’s fast-paced and highly competitive business environment, it’s important to stay up to date with the latest trends and techniques that allow B2B
How to use social media for demand generation In recent years, social media has exploded in popularity, becoming an integral part of many businesses’ marketing efforts. According to a survey by Hootsuite, 92% of marketers
The parable of Socrates and the smartphone Socrates and Plato had been friends for many years, but it was a chance encounter at the agora that brought them together on this particular day. As